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The Mobile Marketing Handbook. A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
By Kim Dushinski
“This book is desperately needed.” —Tomi Ahonen
Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank.