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WordPress is a wonderful platform for website builders, and for Google in particular it seems to be the virtual equivalent of a cake with an endless variety of tasty and unusual ingredients. Yet for those of us who need something adaptable enough to be served up quickly to the search engines on almost any occasion, and often with the minimum of notice, the icing on the cake can sometimes seem a little flawed.
Yes, we’re talking WordPress themes. These can make or break a site, and for search engines and surfers alike make the difference between encountering a flat and tasteless mass-produced sponge or an enticing confection that’s been specially created for the event.
However, with the right theme, it is possible to satisfy the surfers and feed the starving search-bots without spending hours slaving over a hot keyboard. As both a site seller (’flipper’) and someone who builds and maintains a large number of my own WordPress sites, I’ve spent many hours trawling through themes in the hope of finding something that would fit the bill. For me, this would mean…
A WordPress theme which made proper use of the HTML H1 tag, wrapping it around the page or post title instead of the blog title, which oddly is what’s usually done with it.
A WordPress theme which demanded no editing of CSS or other theme files in order to change the site’s appearance. Not only would this make light work for me, but it would make life much easier for clients, thereby eliminating many support queries and freeing up even more of my